new
Segments
A single checkout experience for everyone limits your control. Segments give you precision.
It help you group customers based on who they are, where they’re from, and what they do.
You can create these groups using fixed lists (Manual Segments) or dynamic behaviour (Dynamic Segments), depending on what you want to control.
Manual vs Dynamic. What’s the difference?
Manual Segments:
Upload a fixed list, like specific customers or pincodes- Target Tier II vs metro users differently
- Block COD for high-RTO areas
- Give exclusive access to your highest-value customers
Dynamic Segments:
Automatically group users based on behaviour- Target users who dropped off recently
- Identify users who didn’t complete checkout
- Segments update in real time as behaviour changes
If you’re ready to set it up, get started here.